Contentsquare vs FullStory: Which Is The Better Session Replays Software?

Contentsquare and FullStory are two popular session replay software applications for businesses. But which is better? We break down features
Published on: Nov 20, 2023
Last updated: Nov 21, 2023


  • Session replay software, capturing user interactions for site improvement, is exemplified by Contentsquare and FullStory.
  • Contentsquare focuses on digital experience analytics, offering session replays, heatmaps, and AI-powered insights.
  • FullStory, a Digital Experience Intelligence platform, provides frustration signals, session replays, and analytics for a comprehensive view.
  • Use cases: Contentsquare optimizes digital platforms, while FullStory aids troubleshooting, strategy enhancement, and customer satisfaction.
  • Contentsquare is praised for powerful insights, but some find mapping challenging, and has a 4.7/5 star rating on G2.
  • FullStory is lauded for user session views, with criticisms on app tracking and pricing. It has a 4.5/5 star rating on G2.
  • Both Contentsquare and FullStory offer custom quotes based on business needs, with free trials available.
  • A great alternative to consider is Fullview, a GDPR-compliant option, which features cobrowsing, session replays, console logs, and affordable pricing.
  • Fullview is built specifically for customer support and product teams to level up their customer and product experiences.

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Session replay software is a powerful tool that captures and records user interactions on a website or app. It allows businesses to see exactly how users are navigating their site, what actions they take, and where they encounter problems. This valuable information can be used to improve the overall user experience and increase conversions.

Two popular session replay software options in the market are Contentsquare and FullStory. Both platforms offer similar features and functionality, but which one is the better choice for your business? In this comparison guide, we will take a closer look at the key differences between Contentsquare and FullStory to help you make an informed decision.

What is ContentSquare?


ContentSquare is a product that provides insights into digital experience analytics. Offering features such as session replays, heatmaps, and customer journey analysis tools, this software aims to help businesses understand how users are interacting with their website or app. ContentSquare also offers AI-powered insights and recommendations to improve the overall user experience.

What is FullStory?


FullStory is a Digital Experience Intelligence platform that offers frustration signals, session replay, and analytics tools to help businesses understand how their customers are interacting with their digital properties. It also offers features like heatmaps and conversion funnels to pinpoint areas for improvement. Teams of all sizes, from small businesses to Fortune 500 companies, use FullStory to optimize customer experiences.

ContentSquare vs. FullStory: features comparison

In the following section, we'll compare the differences between ContentSquare and FullStory. Each software offers unique advantages, so it's essential to evaluate which features are most important for your business.

ContentSquare features

  • User Behavior Analysis: Record and analyze user interactions to gain insights into their behavior on your platform.
  • AI-Powered Insights: Leverage the power of artificial intelligence to derive actionable recommendations from complex data.
  • Digital User Monitoring: Conduct extensive quantitative research to identify and prioritize issues affecting user experience.
  • Impact Assessment: Evaluate the influence of data issues on your conversion rates to make informed decisions.
  • Integration Capabilities: Seamlessly integrate with your existing tech stack through robust APIs and integrations.

FullStory features

  • Heatmaps: Offers a visualization tool to track and understand clicks, scroll depth, and other user activity on your site.
  • User Recordings: Provides a feature to record and playback user sessions for a first-hand view of their experience.
  • Artificial Intelligence Capabilities: Incorporates new AI functionality to offer deeper insights and recommendations based on user behaviors.
  • Feedback Tools: Gives you the ability to gather feedback directly from your users to understand their feelings about your website or product.

ContentSquare vs. FullStory: use case comparison

In this section, we'll cover use cases for both ContentSquare vs. FullStory. ContentSquare is ideal for optimizing digital platforms and improving user experiences. FullStory is great for teams aiming to troubleshoot issues, enhance strategies, and boost customer satisfaction.

ContentSquare use cases

ContentSquare is ideal for businesses and marketers seeking deep insights into user behavior on their digital platforms. It's perfect for those looking to optimize their website or app, improve user experience, and drive conversion rates through data-driven decisions. Its robust features make it suitable for various industries, including e-commerce, banking, travel, and more.

FullStory use cases

FullStory is an excellent tool for engineering, marketing, customer success, and product management teams. It offers deep insights into user behavior, enabling teams to troubleshoot technical issues, optimize marketing strategies, enhance customer experiences, and make data-driven product decisions. It's a valuable asset for businesses aiming to improve their digital products and increase customer satisfaction.

ContentSquare vs FullStory: user reviews comparison

In this section, we'll cover user reviews for both ContentSquare and FullStory. ContentSquare has a higher rating, achieving 4.7/5, while FullStory scored 4.5/5 on G2 Crowd.

ContentSquare user reviews and rating

ContentSquare has a 4.7 out of 5-star rating on G2, with 443 reviews. Users like the following things about Contentsquare:

  • "The insights are really powerful and frequent in many of my presentations."
  • "From understanding and comparing your customer journeys and pages to an on-the-fly review of interactions and attractiveness of your site with CS Live, it's a product manager's dream!"
  • "Implementation was smooth, and the Contentsquare team held our hand throughout."

However, some users have noted the following negatives:

  • "I find creating and updating mappings a bit painful, especially as we're constantly adding new pages to our site. "
  • "We've had a few issues with our testing and analytics tool integrations."

FullStory user reviews and rating

FullStory has a rating of 4.5 out of 5-star rating on G2, with 357 reviews. Users noted the following positives:

  • "Easy to view user sessions"
  • "The pre-built QPIs like RageClick, ErrorClick, and DeadClick are valuable"
  • "FullStory integrates with other tools that I use, such as Google Analytics, Zendesk, and Slack"

However, some users have noted the following negatives:

  • "Inefficient to track metrics on apps"
  • "The pricing is more expensive when compared to other apps"

ContentSquare vs FullStory: pricing comparison

In this section, we'll cover pricing for both ContentSquare and FullStory.

ContentSquare pricing

Online pricing is not available for ContentSquare as they tailor their pricing to each customer's needs based on the size and complexity of their business. Interested customers can contact a sales representative for a custom quote.

FullStory pricing

FullStory also does not provide online pricing and offers custom quotes based on the specific needs of its customers. Interested users can get in touch with their sales team for more information. FullStory offers a free trial period for users to test out the software before committing to a purchase.

Alternative to ContentSquare & FullStory: Fullview

If you're looking for a better alternative to ContentSquare and FullStory, consider trying out Fullview.

  • Fullview is based in the EU, ensuring 100% GDPR compliance with data storage on EU or US servers.
  • The platform auto-records all user website sessions, providing comprehensive user behavior data.
  • Fullview is centered on customer identity, ideal for customer support teams needing specific user context.
  • Fullview identifies console warnings, errors, and signs of user frustration, such as rage clicks, and alerts you to those sessions.
  • Fullview includes a unique cobrowsing feature where support agents can initiate a call within the app, take screen control of a user’s system, and directly address support issues.
  • Console logs are provided for all session replays and cobrowsing calls to simplify troubleshooting.
  • Offers a free plan with four cobrowsing calls and 1,000 session replays per month. Paid plans start at $49/seat for cobrowsing and $79/month for over 10,000 session replays.


Choosing between ContentSquare and FullStory hinges on your specific business needs and priorities. ContentSquare excels in providing deep insights into user behavior, making it ideal for businesses and marketers seeking to optimize digital platforms and enhance user experiences across various industries. On the other hand, FullStory, with its Digital Experience Intelligence platform, is a valuable asset for engineering, marketing, customer success, and product management teams looking to troubleshoot technical issues, optimize marketing strategies, and make data-driven product decisions.

However, if you're seeking an alternative, Fullview emerges as a compelling option. Fully GDPR-compliant, Fullview provides comprehensive user behavior data with a focus on customer identity, making it ideal for customer support teams. With features like session replays, cobrowsing, console logs, and a free plan offering four cobrowsing calls and 1,000 session replays per month, Fullview presents a cost-effective and feature-rich alternative for businesses of all sizes.

Sources used:

Sources last checked on: November 14th, 2023


Shifa Rahaman

Content Marketing Manager


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