Amplitude and FullStory help teams understand how users use your digital product. Amplitude provides product analytics so you can gain insight from events, user journeys, and funnels. FullStory provides digital experience analytics to understand how users interact with your product.
Which one suits you depends on what your team needs most: quantitative product analysis, qualitative investigation of the user experience, or some mix of the two. The line between them is also blurrier than it used to be. Amplitude now includes Session Replay alongside its analytics and experimentation, while FullStory offers product analytics and behavioural analysis alongside replay.
This guide will show the difference between Amplitude and FullStory in terms of their features, use cases, pricing, implementation, and integrations. We will also look at situations where they are not the best option. If you’re new to this type of technology then check out our session replay explained page to understand how it works.
Amplitude vs FullStory: quick comparison
If you want the short version, start here.
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