SmartLook vs Hotjar: Features overview and alternatives

SmartLook vs Hotjar: Features overview and alternatives

TL: DR

  • Finding the right solution to help you understand your website or app's users can be overwhelming.
  • Both SmartLook and Hotjar offer similar solutions that make it easy to collect user feedback and visualize user behavior.
  • SmartLook is popular with smaller businesses that need an all-in-one solution that's easy to implement, while Hotjar is a good choice for larger companies with more complex data needs.
  • A great alternative to both SmartLook and Hotjar is Fullview, which offers more sophisticated user behavior analysis tools.

Intro

When it comes to finding the right tool to help track user behavior on your website or app, there are tons of options to choose from on the market. Two of the most popular tools include Hotjar and SmartLook.

So, what's the difference between these two tools? What are the key features that set them apart? And, most importantly, which one is right for your needs? In this article, we'll take a close look at Hotjar and SmartLook to help you decide which tool is best for you as well as provide some alternatives to both of these platforms.

What is SmartLook?

SmartLook is a powerful and user-friendly customer support tool that lets you track user behavior on your website or app in real-time. With SmartLook, you can see exactly what your users are doing and where they're getting stuck, so you can offer them the help they need exactly when they need it. SmartLook is especially popular with smaller businesses and startups who are looking for a simple but effective way to track user behavior and improve customer support.

What is Hotjar?

Hotjar is a company that provides user experience and web optimization tools to help businesses improve their online presence. Hotjar's flagship product is a heatmap tool that lets you see how users are interacting with your website or app in real-time. In addition to heatmaps, Hotjar also offers tools for conversion funnels, form analytics, feedback polls, and more.

Feature comparison

When it comes to features, Hotjar and SmartLook offer a lot of overlap. However, there are some critical differences between the two platforms that are worth noting. Let's jump in and take a closer look.

SmartLook features

  • Session recording: With session recording, you can see exactly what your users are doing on your website or app. By watching playback recordings of past user sessions, you can see where they got stuck and how they were able to solve any problems they encountered.
  • Funnels: Funnels allow you to track how users move through your website or app. With SmartLook, you can see where and when users exit the site.
  • Insights: Lastly, with SmartLook, you can find insights into how customers behave on your site. This data can be used to improve the user experience as well as support team performance.

Hotjar features

  • Heatmaps: Hotjar's heatmaps let you see how users are interacting with your website or app. With this data, you can see what's working well and what needs to be improved.
  • Recordings: With Hotjar recordings, you can watch the playback of user sessions to see how they interact with your site. This is a great way to find out where users are getting stuck and what needs to be improved.
  • Surveys: Hotjar's survey tool lets you collect feedback from your users. This is a great way to get insights into what's working well and what needs to be improved.

Pricing comparison

SmartLook offers a variety of plans to choose from, with paid plans starting at $39 per month and up depending on the number of users and the features needed. With its 10-day trial, you can test out all of SmartLook's features to see if it's the right fit for you.

Hotjar, on the other hand, offers a forever-free plan that includes all of its basic features. However, if you have a larger team or need more advanced features, paid plans start at $80 per month.

For those in need of an inexpensive or even free solution, Hotjar's forever-free plan makes it the better option. However, Hotjar's paid plans offer a lot of value for those needing more advanced features.

Target audience

SmartLook is the ideal solution for small businesses and startups who are looking for a simple but effective way to track user behavior and improve customer support. With insights that can help improve the user experience on your website or app, SmartLook provides valuable data that can be used to make your business more user-friendly and successful.

Hotjar, on the other hand, is a great solution for businesses of all sizes who are looking to improve their online presence. With features like heatmaps and recordings of user sessions, Hotjar provides valuable data that can be used to improve the user experience on your website or app.

Alternative to SmartLook vs. Hotjar: Fullview

If both options are not a great fit for your business, it's time to consider the number one alternative to SmartLook vs. Hotjar: Fullview. Fullview is a CX and technical customer support platform that helps teams level up their end-to-end support with features such as console logs, session replays, and cobrowsing.

For example, with Fullview Replays, you can easily find and diagnose issues by watching recorded sessions of users interacting with your product, allowing you to get ahead of issues and provide proactive support before your customers even contact you about a problem. With the ability to cobrowse with your customers in real-time, businesses using Fullview are able to provide an even higher level of customer support, ensuring that no issue goes unresolved.

You'll never have to ask a user for screenshots or have frustrating back-and-forth conversations with them ever again.

With cobrowsing, you can get on an in-app call with your user, and gain control of their screen to show them how to solve an issue or solve it yourself. And with session replays, you can view that users recorded sessions to see exactly what the problem is before hopping on a call with them. Fullview also makes troubleshooting easier with relevant, real-time console information like user steps, errors and warnings so you never have to ask a user to describe a bug or inspect an element — you can diagnose it immediately by locating the relevant console entry or jumping straight to that event on the video progress bar.

Overall, Fullview offers a more comprehensive solution for tracking user behavior and providing customer support than either SmartLook or Hotjar. With features like session replays, console logs, and cobrowsing, Fullview delivers the data and insights businesses need to offer the best customer experience.

Conclusion

When choosing the right tool to track user behavior on your website or app, there's a lot to consider. But with this overview of SmartLook vs. Hotjar, you should have all the information you need to make the best decision for your business.

Author

Shifa Rahaman

Content Marketing Manager

Contributor