Contentsquare and Hotjar are two popular session replay software applications for businesses. But which is better? We break things down.
Published on: Nov 20, 2023
Last updated: Nov 21, 2023

ContentSquare vs Hotjar: Key Features & Best Alternatives


  • ContentSquare and Hotjar are tools for analyzing and optimizing website user experience.
  • ContentSquare offers digital experience analytics, while Hotjar provides heatmaps, session replays, and behavior analytics.
  • ContentSquare's features include benchmarking, customer journey analysis, zone-based heatmaps, session replay, artificial intelligence, and digital experience monitoring.
  • Hotjar features heatmaps, user recordings, artificial intelligence capabilities, and feedback tools.
  • Use cases for ContentSquare involve personalizing customer journeys, optimizing design, and aiding various teams and industries.
  • Hotjar is beneficial for understanding user behavior, enhancing marketing strategies, and visualizing user engagement for website optimization.
  • ContentSquare has a 4.7/5 rating, with users praising its unique features and metrics but noting challenges in workspace creation.
  • Hotjar has a 4.3/5 rating, with users appreciating easy integration but mentioning pricing concerns and challenges in searching and filtering.
  • Pricing for ContentSquare is not publicly available, requiring a demo or contact with the sales team.
  • Hotjar offers a paid plan starting at $32 and a free plan with session recordings and heatmaps.
  • A great alternative specifically for customer support and product teams is Fullview, which is fully GDPR compliant, has excellent (and affordable) session replays, and also offers cobrowsing and console logs as additional features.

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When it comes to analyzing and optimizing your website's user experience, two names often come to the fore: ContentSquare and Hotjar. These industry-leading tools offer comprehensive insights into user behavior, allowing you to make informed decisions to enhance your website's performance.

However, with their rich features and diverse capabilities, choosing between ContentSquare and Hotjar can feel like an overwhelming task. In this article, we will compare the key features of both platforms and explore some alternative options for website optimization.

What is ContentSquare?


ContentSquare is an enterprise product that delivers understanding, action, and, most importantly, trust to clients. Their digital experience analytics cloud is a game-changer, providing powerful capabilities to supercharge customer experiences.

They also offer strategic and operational services to onboard and grow faster, all while leveraging a leading ecosystem of technology and solution partners. ContentSquare is definitely a force to be reckoned with in the ever-changing digital landscape.

What is Hotjar?

Hotjar is a powerful tool that provides website heatmaps, session replays, and behavior analytics. It offers insights into user behavior, visualizing and mapping user engagement through interactive heatmaps of clicks and actions. The software also automates user interviews, providing valuable data to improve the user experience and boost conversions. It even integrates with platforms like HubSpot for personalized customer interactions.

ContentSquare vs. Hotjar: features comparison

In the following section, we'll compare the differences between ContentSquare and Hotjar. Both are significantly different in their features, but overlap in certain areas, so let's dive in!

ContentSquare features

  • Benchmarking: Allows comparison of your user experience metrics with those of industry peers for competitive analysis.
  • Customer Journey Analysis: Provides insights into the entire customer journey, from the point of entry to exit.
  • Zone-Based Heatmaps: Offers visualization of user interaction data using heat mapping analytics.
  • Session Replay: Session replays allow you to record and review user behavior to really understand user experience.
  • Artificial Intelligence: Employs AI for generating insightful recommendations based on user behavior.
  • Digital Experience Monitoring: Facilitates quantitative research to identify and prioritize issues affecting user experience.

Hotjar features

  • Heatmaps: Offers a visualization tool to track and understand user activity on your site.
  • User Recordings: Provides a feature to record and playback user sessions for a first-hand view of their experience.
  • Artificial Intelligence Capabilities: Incorporates new AI functionality to offer deeper insights and recommendations based on user behaviors.
  • Feedback Tools: Gives you the ability to gather feedback directly from your users to understand their feelings about your website or product.

ContentSquare vs. Hotjar: use case comparison

In this section, we'll cover use cases for both ContentSquare vs. Hotjar.  ContentSquare offers insights to personalize customer journeys and optimize design across various sectors. Conversely, Hotjar focuses on understanding user behavior, enhancing marketing strategies, and visualizing user engagement for website optimization.

ContentSquare use cases

ContentSquare is a versatile platform suitable for various teams and industries. It aids digital marketing teams in personalizing customer journeys to boost conversions, provides AI analytics for data-driven insights, helps e-commerce businesses convert browsers into customers, and enables design and UX teams to identify optimization opportunities. Operations and IT teams can use it for performance monitoring, while product teams get valuable insights on product performance. Industries like B2B, financial services, retail, telecom, travel & hospitality, and the public sector can use ContentSquare to improve lead conversions, discover customer pain points, enhance digital experiences, increase bookings, and better serve their audience.

Hotjar use cases

Hotjar is a versatile tool that can be beneficial to a wide spectrum of industries and roles. It's particularly useful for product developers and designers who aim to understand user behavior and optimize their products accordingly. Digital marketers, both beginners and advanced, can leverage Hotjar to enhance their marketing strategies based on the insights gathered. E-commerce businesses can use it to identify and analyze high lifetime value customers' buying behavior. Moreover, any business seeking customer feedback and insights can find value in Hotjar. Lastly, companies interested in website optimization can utilize Hotjar's heatmap function and session replays to visualize user engagement, enabling them to improve their website design and user experience.

ContentSquare vs Hotjar: user reviews comparison

In this section, we'll cover user reviews for both ContentSquare and Hotjar. ContentSquare has a higher rating, achieving 4.7/5, while Hotjar scored 4.3/5 on G2 Crowd.

ContentSquare user reviews and rating

ContentSquare has a 4.7 out of 5-star rating on G2, with 443 reviews. Users have pointed out the following positives:

  • "The product has some very unique features and metrics that make understanding what is driving conversion and what doesn't drive conversion very clear."
  • "The team behind the product is consistently improving the product, which allows for new ways to find and surface actionable insights."
  • "It's easy to use and the Funnels and Journey analysis can help you quickly navigate where to prioritize and for which segments/cohorts."

However, some users have noted the following negatives:

  • "The workspace creation process is difficult and long-winded"
  • "Limited to two device comparisons in journey analysis, page comparator, zoning analysis"

Hotjar user reviews and rating

Hotjar has a rating of 4.3 out of 5-star rating on G2, with 298 reviews. Users like that:

  • "HotJar is very easy to integrate with a snippet of code"
  • "Sorting by sentiment is very simple"
  • "A lot of information about user recordings or sentiment feedback is given (browser, device model, etc.)"

However, some users have noted the following negatives:

  • "Pricing is expensive"
  • "Searching, filtering, tagging, is very hard. There is no actual "tagging" feature where you can assign certain feedback with keywords or "themes"

ContentSquare vs. Hotjar: pricing comparison

In this section, we'll cover pricing for both ContentSquare and Hotjar.

ContentSquare pricing

ContentSquare prices are not publicly available; you'll need to request a demo or contact the sales team for pricing details.

Hotjar pricing

Hotjar offers a paid plan starting at $32. However, if you want to use their always-free plan, you'll still have access to session recordings and heatmaps.

Alternative to ContentSquare & Hotjar: Fullview

If you’re looking for a secure, dependable, and budget-friendly solution for session replays tailored to your technical support and product development team, Fullview is a great alternative to Hotjar and ContentSquare. This platform is designed to simplify your technical support tasks.

Unlike Hotjar and ContentSquare, Fullview is fully GDPR compliant. User data is stored on EU servers (with the option for customers to choose US storage if desired), and sensitive data is automatically censored. Customizable data blurring options are also available for specific data censoring needs.

Unlike its counterparts, Fullview's session replays focus on user identity (provided they have an account for your product), avoiding data aggregation or anonymization. This unique approach allows you to identify the specific user behind each session, making it particularly useful for customer support and product teams dealing with individual user issues in their web applications.

Fullview goes beyond session replays by offering cobrowsing and console logs. When a support ticket comes in, you can quickly access the relevant session recording, see exactly what happened on your user's screen, and initiate a cobrowsing call to resolve the issue. Console information, such as user journey, page views, frustration signals, console errors, device details, and more, is available for easy troubleshooting.

Additionally, Fullview is cost-effective, with a forever free plan that includes four cobrowsing sessions per month for each agent and 1000 session replay recordings per month—well above what Hotjar and ContentSquare offer in their free plans. Fullview’s paid session replay plan starts at $71/month for 10,000 sessions. Pricing then scales depending on the volume of user sessions you want to capture monthly.


Choosing between ContentSquare and Hotjar for website analysis and optimization can be a challenging decision given their robust features. ContentSquare excels in delivering understanding, action, and trust through its enterprise-level digital experience analytics cloud. On the other hand, Hotjar is a powerful tool offering website heatmaps, session replays, and behavior analytics, with a focus on understanding user behavior and optimizing marketing strategies.

For those seeking an alternative, Fullview emerges as a secure, GDPR-compliant, and cost-effective solution tailored for technical support and product development teams. With features like session replays, cobrowsing, and console logs, Fullview stands out as a valuable option, providing a forever free plan with generous offerings and paid plans starting at $71/month for 10,000 sessions, offering scalability based on user session volume.

Sources used:

Sources last checked on: November 14th, 2023

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