LuckyOrange vs. Hotjar: Product Overview And Alternatives

Choosing web monitoring tools? Discover LuckyOrange & Hotjar's differences. Also, explore Fullview as an alternative. Which suits you?
Published on: Aug 18, 2023
Last updated: Aug 21, 2023


  • LuckyOrange and Hotjar are popular web monitoring tools for gaining insights into user behavior.
  • LuckyOrange provides real-time tracking of user interactions, session recordings, heatmaps, and conversion funnels.
  • Hotjar offers similar features including heatmaps, visitor recordings, surveys, and an AI-driven ASK AI feature for insights.
  • LuckyOrange's strengths include dynamic heatmaps and dashboard insights, with a focus on quick setup for small businesses.
  • Hotjar is versatile for a range of companies, offering advanced features and robust analytics tools.
  • An alternative, Fullview, stands out with cobrowsing, customer identity-based replays, and affordable plans.

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Have you been looking for the perfect website monitoring software to help you gain better insight into your users' behavior? You may have come across the two popular options of LuckyOrange and Hotjar.

At first glance, they both seem to offer similar features, but there are some key differences that can affect how beneficial each tool is for your business. In this guide, we'll compare LuckyOrange and Hotjar to help you decide which is the best option for your needs.

What is LuckyOrange?


LuckyOrange is a powerful tool that allows website owners to see how visitors interact with their site in real time. From mouse clicks to scrolling behavior, LuckyOrange tracks every move users make, providing insights into what's working and what's not. With features like session recordings, heat maps, and conversion funnels, LuckyOrange helps businesses optimize their website for maximum effectiveness. 

The tool is easy to install and comes equipped with powerful reporting and analytics, making it an invaluable resource for businesses looking to boost their online presence. 

What is Hotjar?


Hotjar is an all-in-one feedback and analytics tool that helps you understand how people are really using your website. With a range of features, including visitor recordings, heatmaps, and conversion funnel analysis, Hotjar allows you to see exactly what your visitors are doing on your site and where they are getting stuck. 

This powerful tool also allows you to collect feedback from your visitors through surveys, helping you better understand their needs and preferences. With Hotjar, you can make data-driven decisions about your website that will help you improve user experience, drive business growth and increase conversions.

Hotjar vs. LuckyOrange: Which is the better web analytics tool?

Now that we've taken a look at both Hotjar and LuckyOrange, let's compare them side-by-side to see which one is the better session replay and web analytics tool in terms of features, pricing, target market and use cases, and user reviews.


While Hotjar and LuckyOrange offer a range of features, there are some differences between the two.

Hotjar features

  • Heatmaps: This feature allows you to visualize user behavior on your website. It provides a graphical representation of where users are clicking on a webpage.
  • Recordings: With this feature, you can see what your users see. It records a user's interaction with your website, allowing you to understand their actions and behaviors better.
  • ASK AI Feature: This is one of Hotjar's new AI features. It uses artificial intelligence to help you ask the right questions and get valuable insights from your users.
  • Feedback: This feature helps you discover how your users feel about your website or product. It collects user feedback directly, helping you to make improvements based on their suggestions and complaints.
  • Surveys: Hotjar allows you to hear directly from your users through surveys. You can create custom surveys to collect specific information from your users.

LuckyOrange features

  • Session Recordings: This feature allows you to capture and replay user interactions on your website. It lets you view exactly how visitors navigate and interact with your site, which can provide valuable insights into user behavior and potential obstacles to conversion.
  • Dynamic Heatmaps: LuckyOrange's heatmaps provide a visual representation of where users click, move, and scroll on your website. This feature helps you understand which areas of your site are attracting the most attention and engagement.
  • Surveys: The platform allows you to create and deploy custom surveys to collect user feedback. This can help you identify areas for improvement and gain insights into what your customers want and need.
  • Dashboard Insights: LuckyOrange provides a dashboard that offers at-a-glance insights into user behavior and website performance. It includes data on visitor count, activity levels, bounce rates, conversion rates, and more.
  • Conversion Funnels: This tool allows you to track your user journey from initial visit to conversion. It helps you identify where users drop off in the process, allowing you to make adjustments to improve conversion rates.
  • Form Analytics: This feature provides insights into how users interact with forms on your website. It can reveal issues such as form abandonment and field confusion that may be hindering conversions.


LuckyOrange has a forever free plan, which includes 100 sessions per month and 30-day data storage. Paid plans start at $32 per month and include up to 5,000 sessions per month, 60-day storage, and a free 7-day trial. 

Hotjar provides a forever free option that allows users up to 35 sessions each day and grants access to tools for automatic data recording, along with an unlimited number of heatmaps. Their premium subscription kicks off at $32 monthly, including 100+ daily sessions.

Target market and use cases

Both LuckyOrange and Hotjar are great tools for website owners and marketers looking to optimize their sites. They both offer powerful session recording features that can provide valuable insights into user behavior, helping businesses make changes to improve conversions and drive growth. 

LuckyOrange is particularly well-suited for small businesses that are looking to get started with session replay and heatmaps quickly and without having to incur high costs. It offers a free plan that allows for basic data recording and provides 30-day storage, making it a great option for those just starting out.

Hotjar is better suited for various companies, everything from new startups to corporations. Its more robust features, such as ASK AI and interviews, make it great for businesses that want to gain deeper insights into user behavior and preferences.

User reviews 

Hotjar pros

Hotjar has a 4.3 rating on G2. Users love that "Hotjar's implementation is straightforward, requiring minimal technical knowledge." and that "The user-friendly interface makes it easy to navigate and access the various features and reports."

Hotjar cons

Some users note that "Some of Hotjar's more advanced features, such as custom event tracking and form analysis, may require a learning curve for users who are new to analytics tools. It may take time to fully understand and utilize these features effectively." Some also say that "If you require long-term data analysis or historical insights, you may need to consider alternative data storage options or upgrade to a plan with extended data retention."

LuckyOrange pros

LuckyOrange has a 4.7 rating on G2. Users love that "you can watch what customers are doing on the platform in real-time." and that "heat mapping tools and other analytics tools are great and offer more insight over Google Analytics or SEMrush for user behavior."

LuckyOrange cons

However, some users have noted that "the interface itself is kind of clunky, and it's extremely slow. If you're trying to pull data real-time, it can take quite a while for heatmaps and replays to load, and then have to re-load each time you navigate back or to a different page." Some also say that sometimes LuckyOrange's session recordings skip the first-page visit.

Alternative to Hotjar and LuckyOrange: Fullview 

Fullview is a great alternative to both Hotjar and LuckyOrange for several reasons.

  • For starters, Fullview is based in the EU, and all data is stored on EU servers (with the option to store on US servers if a customer wishes to do that), ensuring that it is 100% GDPR compliant.
  • Fullview includes a cobrowsing feature whereby support agents and product developers can initiate a call with users within their app, take control of the user's screen, and solve tricky support tickets, bugs, or implementation challenges for them. This is a feature that neither Hotjar not LuckyOrange has.
  • Fullview also includes console logs for all session replays and cobrowsing calls to make diagnosing bugs and troubleshooting simple.
  • Fullview has a forever free plan that gives you access to 4 cobrowsing calls a month and 1000 session replays a month.
  • Paid plans start at $39/seat for cobrowsing and $79 per month for session replays for 10,000+ replays, making it one of the most affordable session replay tools on the market.
  • Unlike many other session replay tools on the market that anonymize data, Fullview is based around customer identity so you can see exactly which customer is performing a session. This makes it ideal for customer support teams that need to know who to get in touch with when they notice someone is having trouble using their platform.
  • You can view live sessions and historical sessions with Fullview.
  • Fullview includes powerful filtering and segmentation abilities so you can quickly surface interesting sessions or pin certain filter combinations to your dashboard for easy access.

Plus, Fullview integrates smoothly with popular helpdesk and CRM software like Intercom, Zendesk and Salesforce, allowing customer support and product teams to view session replays and cobrowsing straight from the software they already use for support, making it the perfect alternative to suit the needs of any business.

Wrapping It Up

Choosing the right session replay and heatmap tool for your business can be overwhelming. However, by considering features, pricing, target market, use cases, and user reviews - you can find the best tool to suit your needs. Whether it's Hotjar, LuckyOrange, or an alternative like Fullview - you'll be able to get valuable insights into user behavior and product performance. With the right tool, you'll be able to make necessary changes to improve conversions and drive growth.


Shifa Rahaman

Content Marketing Manager


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