Best Customer Support Chatbots In 2024

From Zendesk to Intercom and beyond, here are the best chatbots in 2024 — which should you pick?
Published on: Dec 27, 2022
Last updated: Feb 26, 2024


  • Customer support chatbots enhance fast, reliable customer service.
  • Pros: Instant responses, scalability, cost-effectiveness, multilingual support, automation.
  • Cons: Limited understanding, lack of empathy, technical glitches, user frustration, inflexibility.
  • Top chatbots for 2024: Zendesk, Intercom, Dixa, Salesforce, Freshchat & Drift.
  • Zendesk (4.3/5 stars): Multichannel, automated workflows, starts at $69/agent/month. Fullview integration.
  • Intercom (4.4/5 stars): Customizable, integrations, suited for SaaS companies. Fullview integration.
  • Dixa (4.2/5 stars): Live chat, intelligent routing, starts at $39/month. Fullview integration.
  • Salesforce (4.3/5 stars): Multichannel, custom fields, starts at $25/user/month. Fullview integration.
  • Freshchat (4.4/5 stars): Multichannel, customizable chatbots, free plan available.
  • Drift (4.4/5 stars): Conversational marketing, lead capture, starts at $2,500/month.
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    In a world where customer service and support is a critical factor for success, customer support chatbots have made it easier than ever to provide customers with fast, reliable support. By leveraging automated customer service chatbots, businesses can provide round-the-clock customer support without having to pay human agents to do so.

    To help you make an informed decision about which customer support chatbot best suits your needs, we've compiled the top 6 customer support chatbots for 2024.

    What are chatbots?

    Chatbots are computer programs designed to simulate conversations with humans. By using natural language processing and machine learning, chatbots can understand customer inputs and provide intelligent answers in return. This enables businesses to automate customer service tasks and scale their support operations without needing to hire additional human agents.

    Chatbots can: 

    • Provide instant responses to customer queries
    • Handle frequently asked questions
    • Handle level 1 support questions
    • Collect customer information for lead generation
    • Send order status updates and shipping information
    • Schedule appointments or bookings
    • Provide real-time updates on stock availability
    • Offer 24/7 customer support
    • Initiate proactive customer communication based on predefined triggers or user actions

    Pros and cons of chatbots

    Chatbots are becoming increasingly popular as a way to provide customer service and support. They can help businesses save time and money while also providing customers with fast answers to their queries. However, there are some drawbacks to using chatbots as well. For example, they may not be able to understand complex customer inquiries or respond in a personalized manner.


    Here are some of the biggest benefits of chatbots:

    • They can answer customer inquiries round-the-clock
    • They are scalable and can handle multiple conversations simultaneously
    • They are cost-effective as they can take over the work of some level 1 support agents
    • They can provide instant responses to commonly asked questions
    • They can interact with customers in multiple languages
    • They can be used to automate repetitive tasks


    The biggest disadvantages of chatbots include:

    • They struggle to comprehend complex inquires or requests
    • They lack human emotions and empathy
    • They can require significant upfront investment
    • They require regular updates and improvements to stay up-to-date
    • They rely heavily on accurate data to provide the right answers
    • They can 'hallucinate' wrong answers if they are trained on inaccurate data
    • They are sometimes prone to technical glitches
    • Interacting with chatbots can increase customer frustration
    • They can negatively impact CSAT scores
    • Chatbots are inflexible and can struggle with personalized interactions

    The best chatbots in 2024

    While chatbots have some downsides, there's no denying that there are clear and compelling use cases.

    The best chatbots on the market in 2024 include: 

    • Zendesk for multichannel support
    • Intercom for SaaS
    • Drift for B2B businesses
    • Freshchat for SMBs
    • Dixa for in-app support
    • Salesforce for enterprise support needs

    Zendesk (4.3/5 stars on G2)


    Zendesk is a multichannel customer service and support software designed to help businesses efficiently answer customer inquiries, address issues, and convert leads. With powerful features such as real-time conversations, automated chatbot workflows, and multilingual support, Zendesk Chat is the perfect multichannel support solution for companies looking to provide quick and efficient customer service.

    One of the best things about Zendesk is the ability to integrate with Fullview. While a chatbot is a great tool for businesses, utilizing Fullview will make these chatbots much more comprehensive and powerful than they usually are. Why? Because chatbots are often best suited to simple level 1 queries, whereas Fullview's session replays, cobrowsing, and console logs are excellent when you need to escalate a support ticket from level 1 to level 2 or 3. 


    Some notable features include:

    • A searchable customer self-service portal
    • Automated chatbot workflows to automatically route inquiries to the appropriate team member for faster resolution
    • Robust ticketing system for more in-depth customer inquiries 


    Zendesk pricing starts at $69 per agent per month.



    • Customization options are limited
    • Analytics can be improved
    • Mobile user experience is subpar

    User reviews

    Zendesk has 4.3 out of 5 starts on G2. Positive reviews mention that Zendesk is great when it comes to its multichannel support capabilities, how intuitive it is to use, and its trigger and automation capabilities. Negative reviews mention that Zendesk's multi-year contracts are inflexible, that Zendesk sometimes depreciates the functionality of popular features without prior communication to users, and that Zendesk's customer support can be frustrating — especially when your ticket needs to be escalated.

    Intercom (4.5/5 stars on G2)


    Intercom is one of the most popular chatbot services on the market, and is well-known as a tool for SaaS customers. Intercom is known for its ability to create custom, automated chatbot workflows that are tailored to your business and customer needs. It's also an excellent customer support chatbot support solution, with options to integrate it with popular third-party apps like Fullview. 

    Fullview allows you to get a 360-degree view of all customer interactions. As soon as a message comes in on any of these platforms and a chatbot is engaged, you can use specific triggers and workflows to determine which customer inquiries merit escalation. When those come in, agents can quickly review that user's latest sessions in their app (using Fullview Replays) to quickly see bugs and issues in context and understand the support issue at hand. Then, armed with that knowledge, they can initiate a cobrowsing call with multi-cursor screen control and help the user solve the issue. 


    Some of the most popular features of Intercom include:

    • Ability to send out automated messages when clients open your app or webpage
    • Integrations with hundreds of existing software such as marketing platforms, CRM systems, and Fullview
    • Ability to capture and store customer feedback within the platform


    For very small businesses, pricing starts at $74 per agent. However, Intercom can create a personalized pricing plan based on your specific business needs.


    • Easy-to-use dashboard interface
    • Integrations with third-party apps
    • Highly customizable chatbot workflows


    • Best suited for SaaS companies and may not be ideal for other types of businesses
    • Customer service can be challenging to contact and slow at times
    • Pricing can get expensive depending on the features you need

    User reviews

    Intercom has a rating of 4.5 out of 5 stars on G2. Positive reviews mention Intercom's customization abilities, the comprehensive documentation that Intercom provides to make installation and use easy, how intuitive the interface is, and how you can create personalized support experiences. Negative reviews mention that reporting, managing and mapping support tickets is not easy, that Intercom lacks tools for account management and billing support, and that Intercom's customer support is itself not up to standard.

    Dixa (4.2/5 stars on G2)

    Dixa is a customer support software that can be used on your website as a widget. Instead of having to search for an answer or picking up the phone to contact support, your customers can receive the answers they need without having to leave the page. Plus, with an upcoming integration with Fullview, customer service teams will quickly be able to use session replays, cobrowsing and console logs to help customers more effectively.

    Dixa features:

    Some of Dixa's features include:

    • Live chat options that can be integrated onto your webpage or app
    • Knowledge base
    • Intelligent routing, which ensures customers are routed to the appropriate customer service agent


    Dixa offers a variety of plans depending on the needs of your organization. The beginner plan starts at $39 per month, while the ultimate plan starts at $139 per month.


    • Easy to setup and use
    • Highly customizable for your customers' needs
    • Integrations with popular third-party services


    • Not as comprehensive a chatbot support software as the other options on this list
    • Lack of auto-updates
    • Missing a proper mobile application

    User reviews

    Dixa has a rating of 4.2 out of 5 stars, though it doesn't have as many reviews as other tools featured in this blog post. That being said, positive reviews mention that Dixa's UI is intuitive and that conversations with users can be categorized for better organization. Negative reviews mention that Dixa's reporting can be confusing and inconsistent.

    Salesforce (4.3/5 stars on G2)


    Salesforce is a software that provides all the tools you need to manage customer conversations in one place. With options for multichannel communication, you can easily integrate your service across platforms like email, SMS, and social media. It's also easy to set up automated workflows so that customers are routed to the best support agent for their queries when contacting your business via chatbot.

    With its Fullview integration, customer support teams can vastly improve their support process and workflows. With the ability to see customer issues in real-time through the use of session replays, they can quickly solve complex customer issues and help improve customer satisfaction.

    Salesforce features:

    Some of Salesforce's features include:

    • A multichannel platform that integrates with popular communication sources
    • Ability to create custom fields for customers based on their support needs
    • Analytics tools to measure customer satisfaction 


    The entry-level Salesforce plan starts at $25 per user per month.


    • Unlimited multichannel support capabilities
    • Analytics tools to measure customer satisfaction
    • Integrations with Fullview for enhanced customer support


    • Pricing is not transparent and may be expensive for small businesses
    • May require extensive setup time to customize the platform to your needs
    • Customer service may be slow at times

    User reviews

    Salesforce Service Cloud has a rating of 4.2 out of 5 stars on G2. Positive reviews mention Salesforce Service Cloud's intelligent insights, customizable reports and seamless integration into the larger Salesforce ecosystem as points in its favor. Negative reviews mention that it can be hard to implement, the UI/UX is unintuitive and difficult to get the hang of, and that its pricing and feature set can be overwhelming.

    Freshchat (4.4/5 stars on G2)


    Freshchat is a customer communication platform that combines live chat, messaging, and customer data to provide a seamless and personalized customer experience. With the ability to engage your customers on channels they already love, such as WhatsApp, Apple Business Chat, and Facebook messenger, and integrations with Instagram, email, SMS, Facebook Messenger, and more, Freshchat is the multichannel support software for companies looking to engage users on all channels. It also has a bunch of chatbot capabilities and customizations — you can build a bot to answer customer conversations, you can build one to auto-update customer data — or one that does it all!

    Freshchat features:

    Some notable features of Freshchat include:

    • Customizable chat widgets
    • Automated chatbot conversation flows
    • Multichannel integration (e.g. Facebook, WhatsApp, etc.)
    • Team collaboration tools
    • Customizable chatbots


    Freshchat offers a free plan with limited features, as well as paid plans starting at $15/month per user.


    • Easy to set up and use
    • Intuitive interface
    • Robust automation capabilities
    • Good value for the price
    • Customization for chatbots


    • Some users have reported issues with the chatbot's accuracy
    • The free plan lacks some important features.
    • No cobrowsing or session replay integrations

    User reviews

    Freshchat doesn't have as many reviews as other options on this list. That being said, it has a rating of 4.4 out of 5 on G2. Positive reviews mention that Freshchat has a very user-friendly interface, that its canned responses are a helpful feature, and that it allows support teams to bring all user communication under one roof. Negative reviews mention that it can be buggy — the agent interface jumps off screen, chats don't always appear when an end user has replied, and the chat widget doesn't always load correctly.

    Drift (4.4/5 stars on G2)


    Drift is a chatbot network that helps businesses have personal and relevant conversations with their customers at scale. Using their conversation cloud, you can engage with customers in the right way to efficiently answer their questions, solve their problems and close more deals. 

    Plus, with integrations on various channels like Salesforce, Databox, Fullstory, Google Analytics, HubSpot, and more, you can track customer conversations and quickly learn more about their needs.

    Drift features:

    Some notable features of Drift include:

    • Chatbot automation
    • Lead capture and qualification tools
    • Meeting scheduling and calendar integration


    Drift offers a small business plan for $2,500/month which includes custom chatbots, intel, real-time notifications, and conversational landing pages. There is a free trial available.


    • Great for conversational marketing
    • High AI accuracy
    • Deep integration with other platforms


    • Poor analytics tools
    • No multilingual support
    • The mobile app needs improvement
    • No Fullview integration for cobrowsing and session replays

    User reviews

    Drift has a rating of 4.4 out of 5 stars on G2. Positive reviews mention that Drift allows a lot of customizations when formulating playbooks, its A/B testing capabilities, and its calendar feature. On the flip side, some negative reviews say that Drift's calendar syncing doesn't work well and that it sometimes routes users to the wrong representative. It also seems like Drift is used a lot by Sales teams (as opposed to customer support teams, like most entries on this list).


    When selecting customer support chatbots for your business, consider the features and price of each option to find one that best fits your budget and needs. By considering the pros and cons of each customer support chatbot software, you can make an informed decision and choose the best option for your business.


    Shifa Rahaman

    Content Marketing Manager


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