Mouseflow vs. FullStory: Product Overview And Alternatives

Confused about which tool is right for you? Here's a complete breakdown of features, user reviews, pros, cons, and costs.
Published on: Aug 04, 2023
Last updated: Aug 17, 2023


  • Mouseflow and FullStory are popular platforms for gaining insights into user behavior on websites.
  • Mouseflow provides comprehensive tracking of visitor interactions, aiding in identifying areas for improvement and optimizing user experience.
  • FullStory records and reproduces real-time user interactions, helping to measure and enhance customer experience.
  • Mouseflow features: Session replay, conversion funnels, heatmaps, form analysis, and pricing options.
  • FullStory features: Session replays, product analytics, complete data capture, ease of integration, and data-driven decisions.
  • Pricing: Mouseflow offers a free package and paid plans, while FullStory's pricing varies based on customer needs.
  • Target market: Mouseflow suits small businesses; FullStory is designed for larger companies with complex websites.
  • Alternative solution to both: Fullview offers enhanced data security, cobrowsing, console logs, data blurring, cost-effectiveness, and better integrations.

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When it comes to understanding user behavior on your website, having the right tools is essential. Mouseflow and FullStory are two popular platforms that offer comprehensive insights into how visitors interact with your site.

In this blog post, we will provide an in-depth product overview of Mouseflow and FullStory, comparing their features, functionality, and pricing. We will delve into the benefits and limitations of each platform, helping you make an informed decision about which one best suits your needs.

What is Mouseflow?


Mouseflow is a powerful tool that allows website owners to better understand how users interact with their websites. With Mouseflow, you can easily track how visitors navigate your site, where they get stuck, where they click, and so much more. This valuable insight can help you identify areas for improvement and optimize your website for a better user experience. 

Whether you're looking to increase conversions, reduce bounce rate, or just get a better understanding of your audience, Mouseflow can provide the data you need to make informed decisions. And with easy-to-use features like heatmaps, session replays, and funnels, it's never been simpler to get started with website analytics.

What is FullStory?


FullStory is a digital experience analytics platform that helps businesses optimize their online user experiences. It provides insights into customer behavior by recording and reproducing real-time user interactions on your website or app. This allows you to understand, measure, and improve your customer experience. FullStory's features include session replay, heatmaps, funnels, and robust search capabilities. These tools enable you to identify usability issues, uncover opportunities for optimization, and make data-driven decisions to enhance your digital experience.

Mouseflow vs FullStory: Which is the better session replay tool?

In this section, we'll cover everything you need to know about Mouseflow and FullStory so that you can choose the right tool for your team. We'll cover the features, pricing, and target market of both so you have the right information before picking one.


Both Mouseflow and FullStory offer a wide range of features that help you get the most out of your website and app analytics. We'll cover the most important features available in both programs so you can decide which one is right for your team.

FullStory features 

  • Session replays: FullStory provides qualitative context through session replays. These insights help in understanding the user's digital experience, highlighting areas where users encounter difficulties or friction.
  • Product analytics: FullStory's product analytics allows you to quantify user experiences for continuous enhancement. It provides insights into user behavior, helping to identify areas of improvement.
  • Complete data capture: With just a simple snippet of code, FullStory securely captures all digital experience (DX) data. This feature ensures comprehensive data collection for complete visibility of user interactions.
  • Ease of integration: FullStory can be easily integrated with a simple code snippet, ensuring efficient and secure access to all relevant data.
  • Data-driven decisions: FullStory's features allow for data-driven decision-making, ensuring that improvements and changes are based on real user data and experiences.

Mouseflow features 

  • Session replay: Mouseflow allows you to rewatch the behavior of specific segments of your users. This feature enables you to understand how users interact with your website, helping you to identify potential issues and areas for improvement.
  • Conversion funnels: With Mouseflow, you can discover where users convert or drop off on your website. This helps in identifying the steps in your user journey that are most effective at driving conversions and those that may be causing users to leave.
  • Heatmaps: Mouseflow offers heatmap analytics, enabling you to analyze user clicks, scrolls, hovers, and much more. This visual representation of data provides valuable insights into how users engage with your website's content.
  • Forms: Mouseflow allows you to see where users struggle with your forms. By pinpointing these issues, you can make the necessary changes to improve the user experience of your lead capture forms and increase form completions.


Mouseflow offers a forever free package, which includes 1 website, 1 month of storage, and 500 recordings per month. Paid plans start at $31 per month and include 1 website, 3 months of storage, and 5,000 recordings per month.

FullStory does not disclose their pricing online as it varies depending on the customer's needs. However, customers have noted that basic packages start at around $65 per month. To get an accurate quote, companies will need to contact FullStory directly.

Target market and use cases 

Both Mouseflow and FullStory offer session replay solutions, but they are tailored to different use cases. 

  • Mouseflow is ideal for small businesses and startups that are just getting started with website analytics. It's easy to set up, the pricing is affordable, and it offers all the features needed to get insights into user behavior. 
  • FullStory is a powerful tool designed for larger companies. It allows for more advanced tracking capabilities, supports bigger data sets, and is ideal for companies with complex websites. It also has a wide range of integrations that make it easier to use in tandem with other tools. 

Both tools are excellent options for businesses looking to gain insights into user behavior and understand their customer's journey. However, depending on the size and complexity of your website, one may be more suitable than the other. 

User reviews

FullStory pros

FullStory has a 4.5-star rating on G2. Users love the "usability and ease of developing analytics; it is so easy to create a metric and then add it to a dashboard." Additionally, " It's helpful to identify bugs or broken flows in the product, or just monitor how a new feature is being used - especially not as expected."

FullStory cons

Some users have noted that "while FullStory's basic features are user-friendly, some of the more advanced functionalities may have a steeper learning curve. Features like funnels, advanced segmentation, and custom events require a deeper understanding and expertise in web analytics." Additionally, the pricing and packaging can be quite high for smaller businesses.

Mouseflow pros

Mouseflow has a 4.6-star rating on G2. Users love that “it's a tool that does more than just collect heatmaps and recordings. We have the possibility to track and identify funnels directly in the tool.” Additionally, another big plus are the live heatmaps and the ability to set individual tags for specific click events, which gives us the ability to track hidden elements and filter recordings more easily.”

Mouseflow cons

Some users have noted that "the UX is sometimes a bit rough” and that they “would like to have the ability to create folders/categories to collect or sort recordings”. Additionally, “recordings sometimes are not accurate."

Alternative to FullStory and Mouseflow: Fullview

Fullview is an excellent alternative to FullStory and Mouseflow for several compelling reasons:

  • Data security: Fullview is based in the EU, and gives customers the option of storing their data on EU or US servers, ensuring complete GDPR compliance. This characteristic differentiates it from many of the other session replay and digital analytics tools on the market.
  • Session replay capabilities: One of Fullview's standout features is its session replay capability. These are automatic recordings of user sessions within your app, capturing mouse movements, DOM events, frustration signals like rage clicks and other behaviors. Session replays make it easy to diagnose and understand user and product issues with video evidence about what went wrong.
  • Cobrowsing: In addition to session replays (and unlike any other session reply tool on the market), Fullview also gives its users the ability to initiate cobrowsing calls with their customers right within their app. This makes it easy for customer support teams to take control of a customer's screen and solve support tickets faster.
  • Console logs: Fullview provides a full list of console logs, user and device information during session replays and cobrowsing calls so you don't have to guess at what errors and issues are being encountered by your users. You can just look at the console logs to figure that out.
  • Data Blurring: Data blurring is another feature that Fullview offers, allowing you to decide what to capture and blur during cobrowsing calls and session replay recordings. This enhances user privacy and data protection, a feature that not every session reply tool offers.
  • Cost Effective: Moreover, Fullview is highly cost-effective. It offers a free plan that includes four cobrowsing sessions per month for each agent and 1000 session recordings a month. Its paid plans, starting at $39 per seat, include unlimited cobrowsing and integrations, and start at 10,000 session recordings a month, making it a more economical choice for a lot of companies.
  • Integrations: Lastly, Fullview's integration with popular helpdesk and CRM software like Intercom, Zendesk, and Salesforce adds to its convenience. This allows you to view session recordings and start cobrowsing calls directly from your existing support software, contributing to Fullview's appeal as a superior alternative to FullStory and Mouseflow.

Wrapping It Up

FullStory and Mouseflow are popular session replay solutions offering valuable insights into user behavior. However, those looking to enhance their data privacy and security may opt for an alternative solution such as Fullview. Its EU-based servers, cobrowsing capability, data blurring feature, cost-effectiveness, and integrations make it a reliable choice for businesses of all sizes. 

Whether you choose FullStory, Mouseflow, or an alternative like Fullview, session replay software can be a valuable resource to help you better understand your customers and improve their experience on your website. With the right implementation and strategy in place, it can lead to major improvements in user engagement and satisfaction.


Shifa Rahaman

Content Marketing Manager


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