What Are The 3Ps Of Customer Service (The 3 Most Important Qualities)

The 3 most important qualities of customer support and service are the 3 Ps: patience, professionalism, and a people-first attitude.
Published on: Nov 14, 2023
Last updated: Nov 15, 2023


  • Exemplary customer service is crucial for business success.
  • The '3 Ps' (People-First Attitude, Technical Problem-Solving, Personal and Professional Skills) define exceptional customer service.
  • People-First Attitude prioritizes customer needs, fostering satisfaction and loyalty.
  • Examples include active listening, empathizing, and direct problem resolution.
  • Developing this attitude involves understanding, active listening, and empathy.
  • Technical Problem-Solving is essential in the digital age for efficient issue resolution.
  • Techniques include 5 Whys, Decision matrix, and Mind mapping.
  • Company facilitation through training, resources, and technology aids problem-solving.
  • Personal and Professional Skills in Customer Support include people skills, professionalism, and patience.
  • Prioritizing these traits in hiring enhances customer service, loyalty, and business success.

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Everyone in business knows that exemplary customer service can be a game-changer. But what does genuinely effective customer service look like?

This article highlights the three most crucial customer service qualities, known as the '3 Ps'. These target the optimal ways to provide exceptional customer service. American author and businessman Shep Hyken says, "The magic of customer service is not just about meeting but exceeding customer expectations."

By honing these three qualities, businesses can do just that – not simply meet but surpass their client's expectations, fostering loyalty and enhancing their bottom line. Let's dive in.

Delivering Outstanding Customer Service: The Three Pillars

The three pillars are known in the customer service industry as the critical aspects to achieve an exceptional customer experience.

1. People-First Attitude: Putting Customers at the Center

Exceptional customer service requires a people-first attitude. By prioritizing customers' needs, understanding their preferences, and tailoring interactions accordingly, businesses can create a personalized and memorable customer experience.

2. Technical and Critical Problem-Solving Skills: Navigating the Digital Landscape

In today's digital world, technical proficiency is essential. With the ability to troubleshoot issues, leverage technology, and make informed decisions, customer service representatives can effectively address challenges and provide efficient solutions.

3. Personal and Professional Skills: Building Trust and Relationships

The blend of personal and professional skills sets exceptional customer service representatives apart. Empathy, active listening, resilience, and a focus on continuous improvement create meaningful interactions that solve problems, build trust, and forge lasting relationships.

By embodying these three pillars, customer service professionals can exceed customer expectations, foster loyalty, and drive business growth. Through nurturing a people-first approach, mastering technical and problem-solving skills, and continuously honing personal and professional abilities, exceptional customer service becomes a reality.

People-First Attitude

A "people-first attitude" in customer service reflects prioritizing the customer's needs, feelings, and satisfaction above all else in your approach. It underscores the importance of empathizing with customers, understanding their problems, and working tirelessly to address them.

Never overstate the effect embodying a people-first attitude in customer service can have, as it is critically important. It's the cornerstone of any successful customer service strategy, leading to higher customer satisfaction levels, increased customer loyalty, and improved business reputation.

Critical examples of a people-first attitude include:

  • Actively listening to customers and empathizing with their situation
  • Taking the time to explain complex procedures or solutions in a simple, understandable manner
  • Resolving all customer problems by taking direct ownership of them and following up until they are complete

For customer service professionals to personally develop this skill, they should focus on these critical aspects:

  • Strive to understand the customer's perspective
  • Practice active listening
  • Develop empathy and patience
  • Continually seek feedback for improvement

Companies can help their teams develop these skills by providing comprehensive training and workshops focused on empathy, active listening, and communication.

Technical and Critical Solving

Technical and critical problem-solving in customer service is about diagnosing problems and finding practical solutions quickly and efficiently.

This skill is crucial in customer service and directly impacts customer satisfaction, trust, and loyalty. A proficient technical problem solver can break down complex issues, analyze the components, and systematically solve the problem.

Some standard techniques that support professionals can use to develop their technical and critical solving skills include:

  • The 5 Whys: This technique involves asking "why" five times to reach the root of a problem. It encourages deeper thinking and helps identify the underlying cause.
  • Decision matrix: This tool evaluates the pros and cons of various solutions. It helps select the most effective solution in a systematic and unbiased manner.
  • Mind mapping: This involves visually organizing information to understand complex problems better. It can help one see the bigger picture and identify solutions that might otherwise take time to become apparent.

Customer service professionals can personally develop these skills through continuous learning and practice. They can expose themselves to different situations, consistently practice problem-solving, and reflect on their successes and failures.

Additionally, companies can facilitate their teams' development of these skills by providing training programs that focus on problem-solving techniques. Resources such as manuals, cheat sheets, or guidelines can also be beneficial.

Companies can also invest in technology that aids problem-solving, such as AI, machine learning, or knowledge management systems.

Regularly gathering and sharing customer feedback can provide real-world examples and learning opportunities, helping customer support professionals hone their technical and critical problem-solving skills.

Personal and Professional Skills in Customer Support

A blend of personal and professional skills is key to exceptional service and customer experiences, with three main skills holding top priority:

  • People Skills: Customer service agents are your company's front line - they interact directly with your customers. Strong people skills like listening, communicating effectively, and empathizing with customers significantly affect CSAT levels. Agents with good people skills can relate to customers on a personal level and build strong relationships, leading to increased customer satisfaction and loyalty. When hiring for customer support, look for candidates with strong people skills. These individuals can effectively communicate and connect with customers, creating positive interactions and building trust. A candidate with this quality may be able to understand and address customer needs, leading to better customer experiences and avoiding potential problems such as miscommunication or unresolved issues.
  • Professionalism: Professionalism is a marker of dedication and respect. Agents who exhibit professionalism are reliable, responsible, and positive, even in challenging situations. They adhere to the company's code of ethics, respect customers' time and feedback, and represent the company in a way that instills trust and confidence. They understand the importance of representing the company in a positive light and maintaining a professional demeanor even in challenging situations. A candidate who displays unprofessional behavior without professionalism can damage the company's reputation and customer relationships.
  • Patience: Dealing with frustrated customers can be taxing, but patience is vital for customer service agents. With patience, agents can calmly handle customer complaints and guide them through troubleshooting processes or explanations with empathy and understanding. Patience helps diffuse tense situations and ensures each customer feels heard and valued.

Remember, these '3 Ps' are integral to a high-quality customer service agent. You can build a team that delivers exceptional customer service by prioritizing these qualities in your hiring process.


To excel in customer support roles, candidates must possess people skills, professionalism, and patience. Strong people skills build trust and address customer needs, while professionalism maintains the company's reputation.

Patience is crucial in handling challenging customer concerns. Prioritizing these traits in hiring will enhance customer service, loyalty, and business success.


Shifa Rahaman

Content Marketing Manager


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